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Reebok’s ‘First Pitch’ Lets Shoppers Decide Which Sneakers Get Made

Today's fast-moving fashion industry demands an agile, consumer-led retail model, but how do you get there? Join our webinar "Consumer-Led Retail: Optimizing Assortments at Speed" Sept 28th, featuring experts from MakerSights and DTC brand Taylor Stitch.

Reebok’s newest sneaker program aims to minimize waste and empower shoppers in the product development process. First Pitch allows consumers to vote on proposals drafted by Reebok’s design team, and the brand will only manufacture a shoe if shoppers demonstrate demand. If not, the idea is scrapped, and the team heads back to the drawing…

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