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Reebok’s ‘First Pitch’ Lets Shoppers Decide Which Sneakers Get Made

Register for the Feb. 17 webinar, De-Risking Supply Chains Through Nearshoring, today to learn how to realize the benefits of localizing supply chains from factories that are helping brands successfully produce in the U.S.

Reebok’s newest sneaker program aims to minimize waste and empower shoppers in the product development process. First Pitch allows consumers to vote on proposals drafted by Reebok’s design team, and the brand will only manufacture a shoe if shoppers demonstrate demand. If not, the idea is scrapped, and the team heads back to the drawing…

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