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Reebok’s ‘First Pitch’ Lets Shoppers Decide Which Sneakers Get Made

As we settle into the new year, our Sourcing Summit Companion Report looks ahead at ways to optimize processes and performance.

Reebok’s newest sneaker program aims to minimize waste and empower shoppers in the product development process. First Pitch allows consumers to vote on proposals drafted by Reebok’s design team, and the brand will only manufacture a shoe if shoppers demonstrate demand. If not, the idea is scrapped, and the team heads back to the drawing…

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