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Reebok’s ‘First Pitch’ Lets Shoppers Decide Which Sneakers Get Made

Join Theory, Google, H&M, McKinsey, Foot Locker, Lafayette 148, LL Bean, the Retail Prophet and more at Sourcing Journal’s Virtual Sourcing Summit, R/Evolution: Overhauling Fashion’s Outmoded Supply Chain, Oct 14 & 15.

Reebok’s newest sneaker program aims to minimize waste and empower shoppers in the product development process. First Pitch allows consumers to vote on proposals drafted by Reebok’s design team, and the brand will only manufacture a shoe if shoppers demonstrate demand. If not, the idea is scrapped, and the team heads back to the drawing…

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