Fans of the bespectacled yellow creatures known as the Minions will now have the opportunity to show their love through footwear.
On Tuesday, Illumination Entertainment, Universal Brand Development and athletic apparel and footwear brand Reebok announced the debut of the “Minions: The Rise of Gru” collection. The line teases the film franchise’s forthcoming installment, which is slated for release on July 2, 2021.
Hitting Reebok.com and select retailers on Oct. 1, the family-friendly footwear collection—made for men, women and kids—will contain visual references to the upcoming film, as well as familiar thematic elements from “Despicable Me” and the “Minions” movies.
The capsule collection contains five adaptations of successful Reebok styles, including takes on the Question Mid, the Instapump Fury and the Classic C.
Silver, black and chartreuse grace the Question Mid’s “Gru” color way, which is reminiscent of the animated schemer’s metal-heavy lab. The Instapump Fury “Minions” edition is a nod to the franchise’s yellow and blue color palette, while the Club C “Vicious 6” style features corduroy, leather and nubuck panels in addition to a velvet lining and shag sock liner as an homage to the Vicious 6 villain’s lounge from the film. The Club C “Minions” silhouette features a yellow upper and depictions of the mischievous little characters on the shoe’s lining and insole. The Instapump Fury “Vicious 6,” arguably the loudest pair in the line, features asymmetrical styling on each shoe, characterized by contrasting prints, materials and textures to represent the film’s six villains.
The line of vibrant and playful footwear, which ranges from $70-$200, is complemented by a range of short- and long-sleeve cropped and standard T-shirts bearing Minions x Reebok graphics.
Evil mastermind Gru’s lab is replicated on the shoes’ packaging, along with hidden Easter eggs that give clues into the narrative of the upcoming film. Members of Reebok Unlimited, the brand’s loyalty program, will have access to the line one day ahead of the general public, on Sept. 30.