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Reebok to Debut Lakers-Inspired Question Mid New Year’s Eve

Reebok will release the final entry in its Alternates basketball pack Thursday.

The Question Mid “Yellow Toe,” first seen by Los Angeles Lakers point guard Quinn Cook during the 2020 playoffs, pays homage to the team’s special all-white alternates typically worn on Sundays and for holiday games. The sneakers follow the November release of the capsule’s first two entries: the Question Mid “Black/Gold” and the Kamikaze II “Black/Red.”

The Question Mid “Yellow Toe” will be available for $140 on Reebok’s website, as well as at Shoe Palace, Foot Locker, Champs Sports and other local retailers.

The shoe release will arrive amid uncertainty surrounding Reebok’s future. Adidas confirmed earlier this month that it is looking to offload the brand. It originally acquired Reebok in 2006 for $3.8 billion. Adidas said a decision would be announced by its March 10 annual investor conference, when it also will unveil its new five-year strategy. Rumored possible buyers include Authentic Brands Group, VF Corp. and China’s Anta International Group Holdings.

Reebok’s Question Mid “Yellow Toe” will not be the only Lakers gear to drop this month. The Nike x Ambush NBA Collection, released Dec. 11, includes an array of women’s apparel inspired by the 2020 champions, as well as the Brooklyn Nets. The collection features a seasonally appropriate insulated trouser, form-fitting long-sleeve tops that revisit classic NBA jersey aesthetics and jackets sporting each team’s name in large, “unapologetic” lettering.

Last week, eBay also drew on the star power of the Los Angeles basketball team, tapping Anthony Davis to be the face of its “Santa Sneaker Drop.” Lasting three days, the holiday-themed promotion gave away 500 pairs of sneakers, including the Air Jordan 1 Travis Scott, the Nike Air Max 97 Sean Wotherspoon, the Jordan 1 Off-White Chicago and the New Balance 992 Joe Freshgoods.