This time, the footwear giant has partnered with Hasbro to release a colorful collection inspired by the British show Peppa Pig. Reebok’s first kids-only collaboration with the toy company will go on sale Monday and feature five silhouettes in a mix of toddler and preschool sizes.
The Reebok x Peppa Pig collection will include a bright yellow Classic Leather shoe as a nod to Peppa’s signature rainboots. A teal detail on the midsole references porcine Peppa’s penchant for splashing in puddles. Little brother George and his dinosaur “Dine-Saw” inspire a blue-and-green Complete Clean. A red-and-pink CL Jogger reflects the coloring of Peppa herself, while a light brown fur collar nods to her favorite teddy. A white Club C is dotted with drawings that resemble Peppa’s universe, some just outlines to allow kids to color in the shoes themselves. The pink-and-white Club C Slip-On, only available in toddler’s sizes, includes a crown graphic for children like Peppa who love to dress up like a princess.
Except for the Classic Leather and preschool Club C, which both come with traditional laces, all shoes are either slip-ons or feature hook-and-loop straps. The shoes will be available on Reebok’s website with prices starting at $40.
The Peppa Pig lineup will arrive a month after Reebok’s Kung Fu Panda capsule. The collection featured four footwear silhouettes, each with adult sizes and most also with grade school, preschool and toddler options. A full apparel selection with hoodies, crew sweaters, short-sleeve tees and sweatpants complemented the sneaker lineup.
Also last month, graphic tee company Junk Food Clothing, in partnership with Nickelodeon, the NFL and ViacomCBS Consumer Products, dropped a collection of football-themed SpongeBob SquarePants apparel. Designed by Philadelphia-based contemporary artist King Saladeen, the release included short-sleeve T-shirts and hooded fleeces for adults and children.