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Reebok Links Up With South Korean Licensee

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

Reebok’s owner is rounding out the Asian operations for the footwear powerhouse with a South Korean distribution deal. LF Corp. will distribute Reebok apparel and footwear for men’s, women’s and kid’s through wholesale and e-commerce channels, as well as Reebok branded retail stores in South Korea, where the sneaker brand currently has over 30 points of…

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