Reebok debuted the first collection from its new I3 Motorsports campaign Tuesday. Centered around the “bike life” subculture, the campaign highlights the footwear giant’s relationship to inner-city motorsport through the lens of long-time Reebok partner and former professional basketball player Allen Iverson. Its first entry, the “Street Sleigh” pack, features “moto-inspired” takes on Iverson’s Question…
