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‘Bike Life’ Subculture Goes Mainstream With New Reebok Drop

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Reebok debuted the first collection from its new I3 Motorsports campaign Tuesday. Centered around the “bike life” subculture, the campaign highlights the footwear giant’s relationship to inner-city motorsport through the lens of long-time Reebok partner and former professional basketball player Allen Iverson. Its first entry, the “Street Sleigh” pack, features “moto-inspired” takes on Iverson’s Question…

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