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Reebok Partners With Zappos for First Adaptive Footwear Line

Reebok released its first adaptive footwear collection, Reebok Fit to Fit, last week.

Like Ugg and Sorel Footwear before it, the ABG-owned brand—via its “global hub” for design, development, innovation and creative services, Reebok Design Group (RDG)—collaborated with Zappos Adaptive on the inclusive sneaker line.

The line currently consists of two styles. Priced at $90, the performance-focused Nanoflex Parafit TR features a medial zip closure, a heel pull tab and a “lightweight yet durable” mesh upper. The $65 Club MEMT Parafit also offers a medial zip closure, as well as Extra 4E sizing for wider foot support, a low-cut design for easier mobility and a removable sockliner. Both styles are available in adult unisex sizing.

“First-hand feedback from the disability community is essential when designing or modifying a product that is accessible and also delivers on fashion,” Dana Zumbo, business development manager at Zappos Adaptive, said in a statement. “We’re thrilled to have partnered with RDG on their Fit to Fit Collection, and for the opportunity to introduce our first functional and fashionable athletic shoe to the Zappos Adaptive shopping experience.”

The Reebok Fit to Fit collection is available for purchase on Reebok and Zappos’ websites in multiple colorways. Single shoe options will be exclusively available “soon” on Zappos.com. An additional Nanoflex Parafit TR colorway inspired by the 2022 Special Olympics USA Games—Zappos is the event’s official footwear provider—dropped Monday.

Reebok said it “is celebrating” its Zappos partnership by donating 750 pairs of adult shoes.

“At RDG, we continue to prioritize innovation by creating products that inspire physical activity,” Todd Krinsky, senior vice president and general manager, product at RDG, said in a statement. “We’re proud to introduce our first official adaptive footwear collection to help those with disabilities thrive—from sports and fitness to everyday life.”

Fellow sneaker brand Nike has spent years experimenting with adaptive footwear. Begun in 2015, its FlyEase line has used zippers, Velcro, straps and smart, self-lacing technology to make Nike shoes more accessible.

Last year, for example, it introduced the Go FlyEase, a self-closing, sneaker with a “bi-stable hinge and tensioner” that allowed the shoe to bend and flex such that wearers could easily step into the shoe when it was “open,” and then press down so the shoe secured around the foot in its “closed position.” Though the shoe initially released in limited quantities—to the frustration of some—Nike restocked it earlier this year. It is currently available in seven colorways and most sizes.

Earlier this year, Nike brought its adaptive FlyEase technology to its Converse brand for the first time. The Chuck Taylor All Star CX FlyEase features a flexible heel cage that bends back to let wearers slip the shoe on and off without using their hands. The shoe also offers a stretchy canvas collar and a padded tongue to create a secure fit.

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