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Reebok Taps UFC Powerhouse for Official Zig Kinetica Sneaker Drop

COVID-19 recovery is on the horizon but the pandemic's impact on sustainability, retail, product development and consumer buying patterns means the denim industry must evolve. Join Rivet on April 20th at 11 am ET for the COVID, One Year Later roundtable.

After teasing the silhouette, Reebok officially launched the Zig Kinetica sneaker on Jan 13. The Zig Kinetica is defined by a marriage between style and function, Reebok’s global product manager for Tech Style, Greg Korbas, told Sourcing Journal last year. Playing on Reebok’s roots as a performance-first sneaker and apparel brand, the Zig Kinetica is…

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