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Reebok Taps UFC Powerhouse for Official Zig Kinetica Sneaker Drop

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After teasing the silhouette, Reebok officially launched the Zig Kinetica sneaker on Jan 13. The Zig Kinetica is defined by a marriage between style and function, Reebok’s global product manager for Tech Style, Greg Korbas, told Sourcing Journal last year. Playing on Reebok’s roots as a performance-first sneaker and apparel brand, the Zig Kinetica is…

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