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Reebok Taps UFC Powerhouse for Official Zig Kinetica Sneaker Drop

Rivet’s 2021 winter issue has dropped! This in-depth issue examines the steps the global denim industry is taking to minimize its impact on the environment, from implementing zero waste production and design processes to establishing greenhouse gas emissions goals aligned with the Paris Agreement.

After teasing the silhouette, Reebok officially launched the Zig Kinetica sneaker on Jan 13. The Zig Kinetica is defined by a marriage between style and function, Reebok’s global product manager for Tech Style, Greg Korbas, told Sourcing Journal last year. Playing on Reebok’s roots as a performance-first sneaker and apparel brand, the Zig Kinetica is…

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