After teasing its foray into footwear for weeks, Reformation is finally ready to step into the spotlight.
Together with Bulgaria’s By Far, the eco-friendly It Girl brand has cobbled together a line of boots, mules and pumps using deadstock leather and suede “rescued” from luxury boutique tanneries in Italy.
The six-piece capsule, which features neutral hues like olive and brick, starts at $415 for a square-toed slingback and tops out at $540 for a calf-skimming lace-up boot. All shoes are handmade in a small, family-owned atelier, where they’re finished off with hand-painted leather soles.
The shoes telegraph a classic yet ’70s-glam vibe, which pairs perfectly with the floaty, boho-chic dresses Reformation is known for. Heels are blocky, rather than sharpened to points, and even the highest of them crests at a decorous two inches.
Nearly 15 percent of Reformation’s product offerings are made out of deadstock, which is to say, leftover fabric that a manufacturer has been unable to use or sell.
“We buy verified old, leftover, and over-ordered fabric from other designers and fabric warehouses,” the brand, which also deconstructs vintage garments, writes on its website. “This allows us to reuse and divert these materials from the landfill and into your closet. It looks better than it sounds.”
Remanufactured clothing, Reformation says, can save more than 13,000 pounds of carbon dioxide per year. “Also, it’s super cute,” its adds.
The company has made textile waste something of a cri de coeur. Among its goals for 2018? To reuse 75,000 pieces of clothing, or triple the amount it sheltered from the dumpster last year. This month, Reformation embarked on a program with secondhand e-tailer ThredUp to boost its used-clothing collection, which it estimates will recycle 730,000 items.