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Reformation Takes a Second Shot at Sustainable Shoes

Fashion is at a crossroads: continue with cutting-edge strategies developed to persevere during Covid or slide back into familiar (yet unprofitable) habits? Get the experts' perspective at our in-person Sourcing Summit, Oct. 19 at New York’s Cipriani 42nd Street.

Reformation is taking a shot at shoes—again. Known chiefly for its romantic, pattern-heavy frocks and California cool casual wear, the 12-year-old brand is now planting a stake firmly in the footwear game after a short-lived introductory line in 2019. On Monday, Reformation launched its second, and wholly different, footwear collection, made up of 18 summer-ready…

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