Reformation is launching a dedicated shoe collection—a first in the southern California brand’s history.
Debuting Thursday, the Ref shoes range features sustainably crafted espadrilles, flats and sandals for hot summer days “when you’re wearing less and sweating more,” according to the It Girl favorite.
The shoes have been a long time coming. Though Reformation collaborated with the likes of Bulgarian footwear maker By Far in the past, those co-branded kicks were available for only a limited time. And shoes, the company discovered, are its customers’ No. 1 requested item.
In keeping with Reformation’s ethos, Ref shoes boast eco-friendly elements such as chrome-free leather and jute. Compared with most shoes sold in the United States, they save an average of 52 percent carbon emissions, 70 percent water and 65 percent waste, the brand notes. They also include strategic cutouts to “show some skin and make you look a little extra hot.”
The inaugural 11-piece collection, which offers a “nod to the ‘90s,” serves up feminine yet minimalist silhouettes in a bevy of metallics and playful pops of color. Prices start at $128.
“Our mission at Reformation has always been to show that fashion and sustainability can co-exist,” Yael Aflalo, founder and CEO at Reformation, told Sourcing Journal. “With that in mind, we’re excited to launch our first Ref shoes collection and bring our sexy, vintage-inspired designs to your feet.”