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How Sneaker Resale is Fueling the Battle Between Nike and Adidas

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The secondary market, an arena driven by exclusivity and the “cool factor,” can be a reliable bellwether for the popularity and relevance of a brand—and it’s fueling the unending battle between Nike and Adidas. When it comes to sneaker resale, it seems Nike has the decided edge. Cowen & Company’s recent report, “Sneakers as an…

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