Rider Sandals is beach-hopping down the California coastline. Beginning July 11, the Brazilian sandal brand will launch a traveling pop-up shop and beach shack, offering beach-goers a chance to nab current styles and a place to relax and enjoy refreshments.
Rider Weekends begins July 11-12 at East Beach, near the Santa Barbara pier, and will continue to travel down the coast each weekend. The pop-up shop will stop at Malibu Pier, Huntington Beach, Hermosa Beach, and end at the Rider Beach House in Santa Monica July 31-August 2. The weekend event at the Rider Beach House will include bands, DJs, food, art, workshops and sports.
“We are committed to promoting the active, healthy, positive lifestyle that defines Rider,” said Christina Barshel, a representative for Rider Sandals. “We are excited to offer these fun pop-up sanctuaries and shops along some of California’s best beaches to spread the vibe of fun, active energy to those who love the beach lifestyle as much as we do.”