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Rihanna Partners With Stance on Limited Edition Socks

Join us on January 26 at 11 am ET for a webinar with Lenzing, TextileGenesis and sustainable brand ArmedAngels for a discussion on how they’re using Fibercoin technology to realize traceability’s benefits to sustainability, brand loyalty and risk mitigation.

Burgeoning sock company Stance announced it is bringing musician and fashion icon Rihanna on as a contributing creative director and brand ambassador. In her new role, Rihanna will design multiple seasons of socks throughout a multi-year partnership with the brand.

To celebrate the beginning of the relationship, Stance released two limited edition styles. Both are 3-of-a-kind sets, meaning that there are 3 socks in the set, each with slightly different graphics that make for a mix and match collection.

One style, picturing Rihanna, is a combed cotton over-the-knee silhouette. The second is the “Murder Rih Wrote” crew sock, available in men’s and women’s sizes. Each crew set is individually numbered, making it a collectible item, with only 1,500 sets produced. Both styles are available now at Stance.com.

This is the latest in a series of exciting developments for Stance, which was named the official sock of the NBA in April. Stance also counts Philadelphia 76er Allen Iverson as another of its ambassadors.

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