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Rocky Brands CEO Sees ‘Tremendous Upside’ With Muck Boot, Xtratuf on Board

What are the pains and actions brands across the industry are taking to try and become consumer-led? Join our webinar "Consumer-Led Retail: Optimizing Assortments at Speed" Sept 28th, featuring experts from MakerSights and DTC brand Taylor Stitch.

To close what CEO Jason Brooks said was a “year of two halves,” Rocky Brands ended 2020 with a quarterly sales increase of 16.3 percent to $87.6 million and net income that nearly doubled to $9.7 million. With the final quarter results, Rocky Brands was able to salvage positive sales growth for 2020 at 2.6…

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