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Rocky Brands CEO Sees ‘Tremendous Upside’ With Muck Boot, Xtratuf on Board

As we settle into the new year, our Sourcing Summit Companion Report looks ahead at ways to optimize processes and performance.

To close what CEO Jason Brooks said was a “year of two halves,” Rocky Brands ended 2020 with a quarterly sales increase of 16.3 percent to $87.6 million and net income that nearly doubled to $9.7 million. With the final quarter results, Rocky Brands was able to salvage positive sales growth for 2020 at 2.6…

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