Having mastered the art of comfort in technical outdoor, work and western footwear, Rocky Brands is revisiting the style that put ‘comfort’ on the map: the clog.
Rocky Brands is launching Rock4EurSole, a new range of fashion-meets-comfort clogs aimed toward women who are on their feet all day. The clogs feature a proprietary three-part system, which allows the wearer to exchange interlocking insoles to create a backless slide, a swivel strap shoe or a fullback shoe for versatility.
To ensure comfort, the clogs are kitted out with PetalTrax slip-resistant rubber outsoles, dual-density polyurethane midsoles and ergonomic EVA footbeds, which are coated with memory foam. The shoes also feature a soft, anti-microbial lining.
Liz Horn, senior vice president of lifestyle markets for Rocky Brands, said, “Our company is known for comfort innovation and it was a natural extension to develop and launch a fashionable comfort line for women.” She added, “Through consumer research, we found that existing clog companies either did comfort well or fashion well, but none had the perfect combination. We are confident women will see and feel the difference with 4EurSole.”
The clog, which will retail for about $139.99, will be available in 10 different colors, including white patent, pewter and pink. Each pair comes equipped with both and backless and fullback insole options. Shipping will begin in December.