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Rothy’s Sustainability Head Explains Why Hemp Stars In Newest Shoes

While sustainability is no longer a siloed concern, the industry has yet to make it a true priority when weighing important business decisions. Sign up for our webinar "Viewing Sustainability Like an Investor: Weighing Progress and Profit" on Nov 22 to learn key metrics to keep consumers, your company and Wall Street happy.

Famous for its 3D-knitted flats, sneakers and accessories made from recycled plastics, Rothy’s is introducing a new, natural fiber to its lineup. Hemp is the brand’s latest material addition, debuting in a women’s capsule collection featuring both footwear and handbags and closely following Allbirds’ hemp-infused summer drop. “The environmental benefits are almost inherent to the…

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