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Rothy’s Sustainability Head Explains Why Hemp Stars In Newest Shoes

Fashion is at a crossroads: continue with cutting-edge strategies developed to persevere during Covid or slide back into familiar (yet unprofitable) habits? Get the experts' perspective at our in-person Sourcing Summit, Oct. 19 at New York’s Cipriani 42nd Street.

Famous for its 3D-knitted flats, sneakers and accessories made from recycled plastics, Rothy’s is introducing a new, natural fiber to its lineup. Hemp is the brand’s latest material addition, debuting in a women’s capsule collection featuring both footwear and handbags and closely following Allbirds’ hemp-infused summer drop. “The environmental benefits are almost inherent to the…

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