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Rothy’s Jumps Feet First into the Merino Wool Shoe Trend

Biodegradability or recycled? Carbon inset or carbon offset? Lean manufacturing or made to measure? Blockchain or chasers? There are many routes to sustainability. Come learn the relative advantages each, and learn how to design strategies that address your company’s specific impacts and goals. Join us July 29 for our Sustainability FAQs Workshop with Gap Inc., SAC, Fashion for Good, Accelerating Circularity, Lectra & Cotton Incorporated.

Rothy’s is feeling a bit sheepish. Best known for its comfy-chic eco-friendly flats, the Duchess of Sussex–approved footwear brand unveiled last week its first new material since its inception: merino wool, which it has blended with its signature recycled PET yarn—derived from post-consumer plastic bottles—to create its “most premium offering yet.” Merino wool, the San Francisco…

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