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Rothy’s Jumps Feet First into the Merino Wool Shoe Trend

Where are fashion’s priorities? How sustainability will fare post pandemic is just one of many open questions. Join SJ on July 15 at 11 am for a webinar on how the crisis will affect future sourcing decisions and how to better measure progress.

Rothy’s is feeling a bit sheepish. Best known for its comfy-chic eco-friendly flats, the Duchess of Sussex–approved footwear brand unveiled last week its first new material since its inception: merino wool, which it has blended with its signature recycled PET yarn—derived from post-consumer plastic bottles—to create its “most premium offering yet.” Merino wool, the San Francisco…

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