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Rykä Targets Today’s ‘Wellness Warrior’ With Training, Walking Styles

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

Since its founding 30 years ago, Rykä has developed its shoes for women first, factoring in the differences in foot shape, muscle movement and build that other athletic brands miss when they simply offer sized-down men’s footwear. The result, the Caleres-owned brand says, is a shoe that requires no break-in, doesn’t slip in the heel…

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