Sanuk announced Monday that it has added teen surfing sensation Maddie Peterson to the brand’s women’s ambassador program.
The Deckers Brands-owned company utilizes brand ambassadors to create engaging content for diverse purposes, including social media and marketing campaigns. Additionally, ambassadors often play active roles in various events throughout the year including sponsorship activations and press events. In recent seasons, Sanuk has expanded its women’s assortment to include closed-toe styles and more choices in its popular Yoga Mat Collection.
Peterson, a staple of the U.S. Surf Team, a NSSA National Champ and an ISA World Junior Medalist, has been on Sanuk’s radar for some time, said Ethan Anderson, Sanuk vice president of global marketing. “Our ambassadors are a close-knit group; we have no doubt Maddie will bring amazing energy to the ambassador family. We’re stoked to have her in the mix,” he added.