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Sanuk Taps Surfing Siren for Latest Fun-in-the-Sun Footwear Drop

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

Sanuk’s latest product drop is all about “high fives + good vibes.” The Deckers-owned, surf-and-sun-centric shoe brand recently collaborated with surf queen and “cosmic wetsuit” creator Kassia Meador on an eco-friendly capsule channeling their collective respect for the planet and fun, functional footwear. “I’m stoked on this cozy, cosmic collaboration that pays thoughtful attention to…

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