Deckers Brand offshoot Sanuk is undergoing some changes at company headquarters to better accommodate future growth and diversify product offerings.
As part of a reorganization of the company’s sales department Erik Ecklund has been promoted to senior director of US sales. Sanuk veteran Jeff Booth will oversee the sales for all of the Southern United States territory. Both positions will report to Jake Brandman, Sanuk brand president.
With this change, Sanuk is adjusting how it will manage field sales, establishing two regional sales management roles for the Northern and Southern regions.
“To best serve our retail partners, we’ve realigned our sales force to improve efficiencies. This new structure, with key leadership in place, will allow our team to deliver the Sanuk experience in a seamless way,” Brandman said. “Over the past two years, Erik has proven his ability to build our brand, drive sales and deliver results. We are confident he will excel in this position.”