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Saucony Goes Toe to Toe with Nike, Adidas in Marathon Running Faceoff

COVID-19 recovery is on the horizon but the pandemic's impact on sustainability, retail, product development and consumer buying patterns means the denim industry must evolve. Join Rivet on April 20th at 11 am ET for the COVID, One Year Later roundtable.

The race to create the most efficient marathon running shoes is officially heating up. This spring, Boston-based footwear brand Saucony is prepping its own carbon-plated marathon runner—a style of racing footwear that has courted controversy—which Jared Ward debuted at the Olympic Marathon Trials in Atlanta on Feb. 29. It’s part of Saucony’s Endorphin Collection, a new family…

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