Asics America Corporation, the official footwear and apparel partner of the 2015 TCS New York City Marathon, will unveil the “World’s Biggest Selfie Stick,” a 90-foot interactive structure, at Gansevoort Plaza this week to celebrate the marathon.
The selfie stick will be open to the public from Oct. 29-31 as part of Asics’ global ad campaign, “It’s a Big Race. Go Run It” and will allow visitors to capture what the company calls, a one-of-a-kind, race themed selfie video during the countdown to the marathon on Nov. 1. It is designed to give fans of the race, even those who aren’t running, a chance to participate in the marathon.
Participants’ phones are launched to the height of the selfie stick using a 90-foot, high-speed track. When the phone reaches the highest point, it will pause and capture the video, before beginning its trip back down the track. The company is encouraging fans to post their selfie video on social media channels using the hashtag #GoRunIt.
“The 2015 TCS New York City Marathon is the largest marathon in the world, and it seemed only fitting to create something larger-than-life to celebrate the record number of runners and fans that will hit the streets on November 1,” said Shannon Scott, Asics America senior director marketing. “The entire city of New York rallies together in support of this great race, and Asics is proud to honor the thousands of runners – and millions of fans – whose passion and energy make this the best and biggest marathon in the world.”
Asics has also launched a special collection for the 2015 TCS New York City Marathon including apparel, accessories and footwear for men and women. The brand’s Gel-Quantum 360, Gel-Kayano 22 and Gel-Nimbus 17 shoes will all be available for a limited time in a marathon-inspired print that pays homage to New York’s colorful street art and graffiti history. The collection will feature shirts, shorts, running tights, backpacks and hats, among other items as well.
The activewear company’s additional programs for the marathon will include a race sign generator on its website, special online content from bloggers, the #TrainRunSelfie Photo Contest and a #GirlsGoRunIt campaign with Girls on the Run, as well as a 360 degree marketing plan across various channels.