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Black-Run School Footwear Leaves the Cachet, Clout-Chasing to Jordan, Yeezy

Fashion is at a crossroads: continue with cutting-edge strategies developed to persevere during Covid or slide back into familiar (yet unprofitable) habits? Get the experts' perspective at our in-person Sourcing Summit, Oct. 19 at New York’s Cipriani 42nd Street.

School Footwear is trying to reset the market for status-worthy sneaker design with an accessible price point and a message that says “black brands matter.” Originally conceived in the early fall of 2019, the DTC sneaker brand received its first samples in January after designing “frantically” for months. In June, the up-and-coming sneaker brand based…

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