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Serta Hotsteps Into the Sneaker Game with a Collab That’s Too Cool for School

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Mattress maker Serta seized on DJ Clark Kent's street style to launch the iC1 limited-edition sneaker with iComfort cooling technology.
CREDIT: Serta

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Don’t sleep on this sneaker collab. Mattress maker Serta has jumped feet first into the footwear game, recruiting Panama-born hip-hop producer DJ Clark Kent to inject some cool into a unisex, $99 limited-edition sneaker collab that features the firm’s trademarked temperature-regulating technology. No stranger to sneaker drops, DJ Clark Kent—who designed a New York-themed Air…

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