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Shoe of the Day: Ivyrevel

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Beaded footwear can scream beauty queen, but not these contemporary beauties by Ivyrevel.

The newly launched B-2-C brand, partially funded by H&M Group and Paypal, offers limited edition designs based on data from new trend analysis. The company uses specially developed algorithms to enhance its design and to ensure it is creating products that reflect consumers’ changing tastes.

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