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Silverstein’s Yeoji Brand Debuts at FFANY

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The space between casual and athletic footwear continues to be a sweet spot for brands, as shown in Yeoji, a new line of athleisure-inspired shoes developed by the Silverstein Company, the same firm behind Adrianna Papell.

A play on the name of the designer, who hails from South Korea, Yeoji is meant to be reminiscent of traditional Korean schoolgirl’s shoes, but with a modern spin. The collection, which made its debut at FFANY, features a broad swath of colors and materials, including custom engineered knits, neoprene prints, Velcro and soft leather uppers.

Read more at FFANY.

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