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Skechers and Pop Star Meghan Trainor Duet

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Skechers is partnering with Grammy-nominated pop singer Meghan Trainor on the company’s global marketing and social media campaigns through 2017.

The “All About the Bass” singer joins fellow brand ambassador Demi Lovato, who represents the Colorful Comfort campaign, and follows in the footsteps of a long history of female artists associated with the brand including Britney Spears, Christina Aguilera and Carrie Underwood. Trainor’s campaign will extend across all platforms, including television, print, online, outdoor and point of purchase.

In a press release, Skechers President Michael Greenberg, said, “From her beautiful voice to her fun, carefree image, Meghan is an amazing talent who engages with millions of teens and young women around the globe. A true original, Meghan is a perfect fit for Skechers and our super successful, fashionable and comfortable footwear.”

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