Skechers’ newest sport shoe collection supports kids both on and off the basketball court.
Last week, the California comfort footwear brand announced a partnership with the Hoop ‘Til It Hurts! Foundation, which helps young athletes in underserved communities. The organization keeps kids engaged in sports, fostering skills designed to serve them in all areas of life.
Skechers has developed a line of basketball shoes and after-play slides to bring awareness to the group’s mission, including the Powershot Skech-Hop sneaker, a mid-height leather lace-up with an adjustable strap, which comes in black and red or white and blue and is adorned with a graffiti motif.
Players can also opt for the Durox Skech Speed, a leather lace-up sneaker with a mesh upper and eye-catching tech graphics, available in blue or black. Off the court, wearers can recover in the Gambix X Skech-Revs slide sandal, which is decked out with graffiti and an adjustable band strap in red and blue styles.
“It means so much to me to have the opportunity to collaborate with one of the most reputable and successful shoe companies in the world,” Hoop ’Til It Hurts! founder Michael “Skeet” Horton said. The shoes’ graffiti designs were inspired by Horton’s life experiences, and include depictions of basketballs, hoops and sports-related slogans. The partnership with Skechers will provide exposure for the organization, helping it gather funding and support. According to Horton, “The longer kids are engaged in sports, the more likely they are to develop focused life skills and make connections that lead to a brighter future.”
The Chicago-based foundation also serves children across the U.S. by providing them with athletic gear to support their passions, along with monetary grants to cover costs associated with tournaments, registration and league fees, and travel expenses.
Skechers vice president Michael Greenberg added that the group’s message resonated with the company. “As a family brand, children are at the heart of our company,” he said. “By combining our philanthropic commitment and resources with their artistic designs, we’ve created a one-of-a-kind footwear line that honors the Foundation’s mission.”
The sneaker styles are available on Skechers.com, the brand’s North American stores, and select retail partners for $65, while the slides are slated to drop later this month.