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Skechers Enlists Martha Stewart for New Campaign

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

Skechers has turned to Martha Stewart and her signature flair in a campaign for the brand’s comfort footwear across the United States and Canada. “It all starts with your feet, and nobody helps us feel better than Skechers,” said Martha Stewart, who wears Skechers’ Memory Foam and Arch Fit collections in the multiplatform campaign. “All…

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