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Skechers Enlists Martha Stewart for New Campaign

Skechers has turned to Martha Stewart and her signature flair in a campaign for the brand’s comfort footwear across the United States and Canada.

“It all starts with your feet, and nobody helps us feel better than Skechers,” said Martha Stewart, who wears Skechers’ Memory Foam and Arch Fit collections in the multiplatform campaign. “All of their designs and colors are loaded with cushioning and style–they’re a natural for the home, garden and workplace. I think they’ll really resonate with those who follow and enjoy the Martha Stewart brand, and I look forward to building on our new partnership.”

Stewart joins a team of Skechers ambassadors that includes singer Willie Nelson, fitness gurus and television personalities Brooke Burke and Amanda Kloots, golfers Brooke Henderson and Matt Fitzpatrick, and Dodgers pitcher Clayton Kershaw, as well as a slate of athletic legends such as former football players and broadcasters Tony Romo, Howie Long and Cris Carter, boxer Sugar Ray Leonard and NASCAR’s Rusty Wallace.

“Martha Stewart is a wonderful beacon for living well, for bringing more beauty to the everyday,” said Michael Greenberg, president of Skechers. “Generations have been inspired by her television shows, books, magazines and products, and millions follow her online, trusting Martha’s commitment to quality in everything she does and her impeccable taste in offering the best product. We couldn’t be happier that she believes in Skechers comfort and is teaming up with us.”

A market leader in comfort known for developing innovative technologies and materials, Skechers offers a wide range of signature features, including its patented Skechers Arch Fit Technology, Max Cushioning Technology, Hyper Burst Technology, Air-Cooled Memory Foam, Relaxed Fit Technology and Stretch Fit Technology.

Skechers USA, based in Southern California, designs, develops and markets a diverse range of lifestyle and performance footwear, apparel and accessories for men, women and children. The company’s collections are available in the United States and over 180 countries and territories via department and specialty stores, and direct to consumers through 4,306 company and third-party-owned stores and e-commerce websites.

In 2019, Marquee Brands acquired the Martha Stewart brand, which reaches approximately 100 million consumers across all media and merchandising platforms. Stewart is the founder of Martha Stewart Living Omnimedia. Her branded products can be found in more than 70 million households and have a growing retail presence in thousands of locations.