This week, the comfort footwear company announced it will donate a minimum of $800,000 to fund the global environmental nonprofit’s ecological protection efforts via a multi-year partnership. Concurrently, Skechers launched the Our Planet Matters collection of sustainable footwear for men, women and children, retailing for $55-$75.
The capsule of flats, loafers, slip-ons and sneakers contains recycled materials from cotton to polyester, rubber, and midsole foams like EVA and TPU. The collection was designed for durability, employing machine-washable technologies to extend the life of the products, Skechers said. Shoppers can learn about the recycled contents that make up each style on product packaging and hangtags.
“As a global lifestyle brand, we have a wonderful opportunity to encourage consumers of every age to become more environmentally conscious in their daily lives, and Our Planet Matters is a natural step in that direction,” said Michael Greenberg, president of Skechers, adding that the collection represents “an easy, practical way to start helping our planet.”
“From Our Planet Matters to partnering for a purpose alongside The Nature Conservancy, we look forward to improving our sustainability as we find new ways to innovate our business operations and our next generation of product,” Greenberg said.
Skechers’ recurring donations to The Nature Conservancy will advance the organization’s global reforestation initiatives, he added, noting the footwear brand’s “longstanding commitment” to reducing tree harvesting and emissions generated by product packaging. Skechers exclusively uses soy- and water-based ink to print on its eco-conscious shoe boxes, which are FSC-certified, along with recyclable foot forms and tissue paper. The company also uses recyclable cartons at its factories and distribution centers, and has reduced the use of plastics at its facilities by 99 percent since 2016.
Skechers is also working toward reducing its carbon footprint at its corporate facilities. Its North American and European distribution centers are gold-tier LEED-Certified, scoring high marks with Leadership in Energy and Environmental Design for energy and water efficiency. The company is currently expanding its headquarters in Manhattan Beach, Calif. to two buildings, with plans to have those locations LEED-Certified, too. Each building will be powered by between 30-48 percent solar energy, and the company stated that Skechers’ upcoming buildings will use up to 34 percent solar energy going forward.
“Together with partners like Skechers, we can inspire millions of people around the world to take action for the planet, because our lives depend on it,” Jennifer Hoyer, global director of cause marketing and brand partnerships at The Nature Conservancy, said. She praised Skechers’ history of community support for those impacted by natural disasters like hurricanes and fires—”many of which continue to increase due to our changing climate.”
“We are facing a climate and biodiversity crisis and the window to act is closing quickly,” she added.