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Skechers Targets One of America’s Fastest-Growing Sports

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Skechers is “going all-in” on pickleball, the racquet-based sport that has become a hobby of celebrities like Jamie Foxx, George Clooney and Leonardo DiCaprio. The sneaker company unveiled a multi-year partnership with the US Open Pickleball Championships last week. The competition’s new “Official Footwear Sponsor” will appear onsite at the tournament in April with an…

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