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Nike, Under Armour Alums Bring Equipment-First Mindset to Trail Running

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

After years of working together—first at Nike, then Puma and finally Under Armour—fellow footwear veterans Kevin Fallon and Dave Dombrow struck out on their own in the spring of 2019. Free from the limitations that can come with working at a big brand, Fallon said the pair thought they had a good opportunity to try…

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