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Sperry Launches Customizable Boat Shoes

There’s more to preppy fashion than monogramming. Sperry is letting consumers design their own custom version of its iconic Authentic Original boat shoe through its website.

Available for both men and women, every part of the shoe can be customized, including laces, outsoles, eyelets and more in a range of neutral and fashion colors. Shoe can also be customized with a monogram for no additional charge, and for a limited time a special tattooed edition will be available, hand tattooed by NYC tattoo artist Rob Hotte.

The Sperry custom Authentic Original boat shoe is available now and retails for $120 for the standard version and $150 for the tattooed edition.