What Adidas’ All-Time Best-Selling Stan Smith Has Done for the Brand

At one point in time, tennis shoes were sold with endorsements from actual tennis stars—and in 1973 Adidas did exactly that by signing the world’s top-ranked tennis athlete, Stan Smith—now, 45 years later, Adidas and Smith have signed a lifetime deal it calls a “perpetual, legacy partnership.” The news of the lifetime partnership comes after…