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What Adidas’ All-Time Best-Selling Stan Smith Has Done for the Brand

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At one point in time, tennis shoes were sold with endorsements from actual tennis stars—and in 1973 Adidas did exactly that by signing the world’s top-ranked tennis athlete, Stan Smith—now, 45 years later, Adidas and Smith have signed a lifetime deal it calls a “perpetual, legacy partnership.” The news of the lifetime partnership comes after…

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