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Steph Curry Talks ‘Crazy’ Tech in First Sneaker With New Under Armour Brand

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

After months on pins and needles, Steph Curry fans have been treated to their first look at the baller’s latest basketball shoe—and the first signature design from his eponymous brand within Under Armour. The Curry Flow 8 will be Curry Brand’s introductory sneaker, dropping Dec. 11. The shoe represents the first product in of a…

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