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Why Virtual Under Armour Sneakers Are Selling for Tens of Thousands of Dollars

As we settle into the new year, our Sourcing Summit Companion Report looks ahead at ways to optimize processes and performance.

Under Armour celebrated basketball icon Steph Curry’s record-breaking 2,974th three-pointer by releasing its first-ever NFT collection Tuesday. With each of the 2,974 Genesis Curry Flow tokens priced at $333, the sold-out drop was worth just under $1 million. According to Under Armour, 100 percent of the net revenue—approximately 80 percent of the retail purchase price…

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