Stride Rite is expanding its reach in children’s footwear in a big way with the roll out of Surpize by Stride Rite exclusively for Target. The collection of everyday footwear for infants and toddlers sizes 2 to 12 launched online at Target.com on July 12, and in Target stores on July 19. Prices range from $19.99 for floral applique Mary Janes to $29.99 for boys’ boots with boat shoe lacing.
“We are very excited to partner with Target,” said Kelly Geer, Stride Rite’s vice president of marketing, in a statement. “Our design team loved the opportunity to bring together Stride Rite’s promise of quality, cuteness and comfort with the Target commitment to style and accessibility. I know we’ve got an entire collection that both kids and parents will love,” Geer added.
The Surprize by Stride Rite line was designed with functionality and comfort in mind. The shoes are equipped with memory foam lining, Velcro straps, easy side zippers and the iconic brand’s expertly design soles for growing feet.
Fall fashion highlights in the collection include boys’ duck boots with faux fur lining and girls’ tweed ankle boots, while Velcro sneakers for boys and a range of Velcro Mary Janes with an athletic outsole answer the need for playground-friendly footwear.