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Success Story: Darn Tough Vermont Accelerates DTC Channel Via Kibo Personalization

As we settle into the new year, our Sourcing Summit Companion Report looks ahead at ways to optimize processes and performance.

Success Story is a Sourcing Journal feature highlighting innovative solutions across all areas of the supply chain. When Darn Tough Vermont first launched its direct-to-consumer website in November 2016, it was clear that the sock manufacturer had plenty to learn about e-commerce and direct sales. But it wasn’t until the Covid-19 pandemic, when the brand…

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