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Merino Wool Sneaker Kickstarter Follows in Allbirds’ Footsteps

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In early 2014, New Zealand soccer player Tim Brown launched a Kickstarter for a wool-based running shoe, raising nearly $120,000 in just five days. Seven years later, Brown has grown that idea into a sustainable footwear powerhouse—Allbirds’ recent funding round brought its valuation to a reported $1.7 billion—and the wool-based footwear movement shows no sign…

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