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Merino Wool Sneaker Kickstarter Follows in Allbirds’ Footsteps

With pent-up demand, speed to market has never been more important. But port congestion, tariff impacts, the Uyghur crackdown and Covid uncertainty is making it difficult to restock the racks. Join Sourcing Journal on July 8 at 2 pm ET to learn how to sidestep the worst of the logistics roadblocks.

In early 2014, New Zealand soccer player Tim Brown launched a Kickstarter for a wool-based running shoe, raising nearly $120,000 in just five days. Seven years later, Brown has grown that idea into a sustainable footwear powerhouse—Allbirds’ recent funding round brought its valuation to a reported $1.7 billion—and the wool-based footwear movement shows no sign…

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