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Merino Wool Sneaker Kickstarter Follows in Allbirds’ Footsteps

COVID-19 recovery is on the horizon but the pandemic's impact on sustainability, retail, product development and consumer buying patterns means the denim industry must evolve. Join Rivet on April 20th at 11 am ET for the COVID, One Year Later roundtable.

In early 2014, New Zealand soccer player Tim Brown launched a Kickstarter for a wool-based running shoe, raising nearly $120,000 in just five days. Seven years later, Brown has grown that idea into a sustainable footwear powerhouse—Allbirds’ recent funding round brought its valuation to a reported $1.7 billion—and the wool-based footwear movement shows no sign…

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