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This Texas Boot Brand Raised $56 Million

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

Tecovas is riding the Western wave. Known for its men’s and women’s cowboy boots and other Western style accessories, the Austin, Texas-based footwear and lifestyle brand announced last week a $56 million Series C, bringing its total equity investments to roughly $120 million. The round was led by venture capital firm Elephant, which also spearheaded…

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