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Closing All 16 Stores, Frye Is the Latest to Choose Clicks Over Bricks

What are the pains and actions brands across the industry are taking to try and become consumer-led? Join our webinar "Consumer-Led Retail: Optimizing Assortments at Speed" Sept 28th, featuring experts from MakerSights and DTC brand Taylor Stitch.

The Frye Co. on Tuesday announced what many in fashion have realized of late: “the future is digital.” In an email to customers, the American footwear firm said it was closing all 16 stores, per a site map, and instead “going all in” on e-commerce. “While 2020 has already been full of ups and downs,…

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