The North Face announced Tuesday the launch of its first-ever global brand campaign, ‘Never Stop’. The campaign features cinematic footage shot around the world featuring The North Face sponsored athletes Conrad Anker, Paige Claassen, Xavier De Le Rue and Tom Wallisch pushing their physical boundaries climbing, mountaineering, skiing and snowboarding.
“Whether it’s the epic or the everyday, we want to inspire people to find the thing they love, and relentlessly pursue it,” said Todd Spaletto, president of The North Face. “Building on our previous U.S.-based campaign, ‘Never Stop’ features people who embody the spirit of exploration.”
The ‘Never Stop’ campaign will be distributed globally throughout the fourth quarter in more than 10 markets including the U.S., Canada, Germany, United Kingdom, France, China, Korea, Australia, Nepal and Singapore.
As part of the campaign, The North Face is continuing its partnership with the Department of the Interior and the 21CSC through a $100,000 donation. Through the “Never Stop” campaign, four conservation corps organizations will each receive $25,000: Student Conservation Association, American YouthWorks, Conservation Legacy, and Team Rubicon. The organizations were selected based on nominations submitted of inspiring corps members caring for public lands in communities across the country and inviting others to participate in active outdoor stewardship.