Timberland Boot Company offers premium materials and vintage looks in its re-launched collection for women for Fall ’17.
The rebooted line, called the Marge collection, consists of heritage silhouettes, including a lace-up ankle boot, an open-toe bootie with a frontal zipper and a buckle boot with a feminine dip at the ankle.
Jennifer DiBello, senior merchandising manager of footwear for Timberland, says the response to the relaunch has been incredible. “The feminine-yet-classic appeal has made the Marge collection a favorite among our consumers,” she said.
“I like to describe our Timberland Boot Company line as Timberland’s most pinnacle expression of style in our casual category,” said DiBello. Timberland Boot Company was first launched in 2005 in the UK and in 2007 globally. The women’s collection launched in 2010. The line was designed to represent Timberland’s benchmark of modern craftsmanship and style, incorporating artisan details and recognized materials like Horween leathers and Vibram outsoles.
“It’s a distinctive collection that seeks out the finest leathers and materials, while merging respected tradition with contemporary design,” DiBello described.
The brand took a step back from women’s footwear to reevaluate consumer needs. DiBello said Timberland spent two years conducting an exhaustive study across the globe to better understand its female consumer and how the company could address her needs of heritage, style and versatility.
“Since then we’ve applied those learnings and built some great momentum behind the women’s collection and what better time to re-launch Timberland Boot Company and offer our Timberland gal an elevated style option,” she said.
The collection will retail for $250-$325 and will be available at premium department stores and online retailers like Nordstrom and Zappos in addition to Timberland specialty retail stores and Timberland.com. DiBello said to expect transitional styles to carry into Spring ’18 and a bigger selection the following fall.