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Timberland Eyes Sustainable Future with New Environmental Targets

Outdoor lifestyle brand Timberland has announced the establishment of new rigorous environmental standards which will be enacted across all Timberland product categories.

Timberland Environmental Product Standards (TEPS), seeks to reduce Timberland’s impact on the environment, setting goals in three key areas: product goals, outdoors goals and community goals. These include the use of at least one ROR (recycled, organic or renewable) material in every Timberland shoe by 2020, the planting of ten million trees (an ongoing project started in 2001), and having Timberland employees reach 1.5 million cumulative hours served in their communities as part of the company’s Path of Service program.

“With TEPS, we are setting environmental targets for all product categories, not just one collection,” said Stewart Whitney, president of Timberland. “With this increased focus, we aim to reduce the environmental impact of virtually every product we make – across footwear, apparel and accessories. Over time, as our business continues to grow, this has the power to make a big difference.”

Timberland is already on its way towards achieving some of these goals. In 2015, 84 percent of Timberland footwear included at least one material containing ROR content, up from 72 percent in 2014. Meanwhile, Timberland planted more than 1.4 million trees in 2015, primarily in the Dominican Republic, China and Haiti. Since 2001, Timberland has supported the planting of more than 8.7 million trees around the globe.

“At Timberland, we hold ourselves accountable for what goes into our products as well as how they’re made, and we’re constantly seeking innovative solutions to reduce their environmental impact,” said Colleen Vien, sustainability director for Timberland. “But it doesn’t stop with products. As an outdoor brand, we’ve always been willing to put a stake in the ground and push ourselves to protect and preserve the outdoors. We owe it to ourselves, to our consumers and to our planet.”