Titan Industries has star power. The footwear company announced Thursday it has acquired the footwear license for Daya by Zendaya, a line by the American actress and singer best known for her role as K.C. Cooper on Disney Channel show, “K.C. Undercover.”
The young actress has garnered a reputation for her exceptional red carpet style. She’s recently been tapped as one of the top 10 red-carpet influencers in Hollywood, Titan Industries reported. Zendaya and her fashion stylist Law Roach are deeply involved in the line, which will offer consumers a balance of sexy statement heels, modern flats and high-top sneakers. The collection will debut in stores for Spring ’16 and will retail for $125-$175.
Titan Industries CEO Andrea Bernholtz, who joined the company in June, is excited about the collaboration. “As this is my first official brand launch here at Titan I have really taken this launch under my wing. Zendaya and her team are extremely creative and fun to work with…we are off to a great start and have high expectations for the brand,” she said.
The Daya by Zendaya collection will be supported with a social media campaign using the hashtag #soleofdaya. The celebrity-backed label is the latest buzzed-about brand under the Titan Industries’ umbrella, which includes L.A.M.B., Charles Jourdan, Cynthia Vincent, GX by Gwen Stefani, Badgley Mischka and Joe’s Jeans for men and women.