Toms released their first-ever Apple Watch bands on Tuesday, a partnership that hopes to bring global awareness to light poverty.
Coming off their recent menswear collection with The Hill-Side, the brand’s latest project features the classic Toms philanthropic aspect.
Every watch band sold provides one year of solar light to someone in need. An estimated 1.2 billion people go without access to safe and reliable electricity which negatively impacts day-to-day life.
“We love the idea of incorporating giving into a product you use on a daily basis,” said Toms Founder Blake Mycoskie. “With our new Toms for Apple Watch band, we will not only help provide light, but we will be positively impacting education, economic opportunity, health and safety for so many people who desperately need it.”
Solar light affects education, economic opportunity, heath, safety and the environment in that it reduces CO2 gas emissions.
The brand’s watch bands come in two styles. The Artisan Collection was inspired Mycoskie’s friendship bracelets, which can be seen through the stitched design. The style is available in three colors. The Utility Collection boasts a classic Toms look of three stripes, available in five colors color schemes. Both styles feature genuine leather and stainless steel details, a gold “Toms” emboss and a “Give Time” etching.
The bands sell from $49-$75 and are sold online and in U.S. Toms retailers.