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Ugg Announces the Second Annual Glitterati Challenge II

The Ugg brand is once again partnering up with Swarovski for an exclusive in-store contest on one very shiny pair of boots.

The Glitterati Challenge II will give one winner an exclusive pair of Classic Tall boots coated in navy Swarovski crystals, a prize valued at over $5,000.

Commencing Monday at 31 Ugg retail locations worldwide, contestants need only guess how many crystals adorn the Classic Tall boot for their chance to win. In addition to the grand prize of frosted Ugg boots embellished with Swarovski crystal rocks, the brand will also award a $500 gift card to the second place winner and a $250 gift card to the third place winner.

The Glitterati Challenge II will run from Jan. 18 – Jan. 31 and there is no purchase necessary to participate.