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Ugg Throws Virtual Dance Party With BLM Co-Founder at LA Museum

COVID-19 recovery is on the horizon but the pandemic's impact on sustainability, retail, product development and consumer buying patterns means the denim industry must evolve. Join Rivet on April 20th at 11 am ET for the COVID, One Year Later roundtable.

After a year like none other, Ugg—with Black Lives Matter co-founder Patrisse Cullors and the Los Angeles Hammer Museum—is inviting the public to participate in a “worldwide electric slide.” On Sunday, the Hammer Museum will host a virtual, “F*ck White Supremacy, Let’s Get Free” dance party. The free, six-hour event, Ugg said, “invites everyone around…

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